Ultimately, I want to save the world, but who doesn’t? The bewildering array of problems that need fixing would make Gandhi throwing up his arms in disgust. Where does one begin? In the early 2000s, my initial focus took on global warming as it was called in a lost age. Now monikered climate change, a more all-embracing expression, it looms over us like a snake on a hypnotized hamster.
What are we to do? Distract ourselves with some talent shows and YouTube videos? My studies indicate that this is the main source of our psychic problem. This instrument infests the mind with commercial drivel, surrounds us with archaic Madison Avenue graffiti, and wears down our sense of self-worth with unobtainable values. This blend brews a whole lot of discontent, making these people targets to even more invasive material.
How does this relate to climate change? Consumerism. The amount of energy that we waste, namely petroleum, to buy items with tyrannosaurus-sized carbon footprints that are designed to break down or go out of style in a month or two is choking us out. I’m talking about pollution. Not only in the waste which we toss into the landfill, but the resources required to gather and process the materials. Followed by the most-likely overseas transport before trucking it inland, the tally refuses to end. All of it is driven by the commercial detritus that leads us to forsake our character for our appearance.
There’s a purpose to all this. The economy must grow no matter what stands in its way, behaving much like a tumor. The rules are written so that every incorporated industry must grow larger every year. If not, they are fined because pissing off the investors is a no-no. How does it grow? By decreasing the consumer’s willpower, tickling their emotions, and instilling a sense of ‘MUST HAVE.’ This is where the corporate heads turn to Mr./Ms. Madison Ave to create the right lure to pull in the greatest amount of fish. While this once was the basic television commercial, they now have more covert methods to delivering their virus.
Commercial culture has ransacked our values, having us believe that we need to be driving near-illegal sport cars and wearing jewellery that could budget a small village’s needs for a year. The need for bling erodes not only our values, but our bank accounts. Now let’s be clear. Our money is our lifeblood, what we toil our time and lives over. In olden days, our earnings were meant to reflect our legacy. Something to pass on to the children. Now we have let our cars, accessories, and property define us. Are we seeing the problem here?
We’re ensnared in a trap, and it does all it can to keep us from reaching fulfillment. Have you ever felt buyer’s regret? You get home and within a couple of hours or days you’re feeling like maybe it wasn’t the best idea. Then something better comes up and we pounce on it like it was something precious.
In this age of self-gratification, where is there room for community? You know, taking part in activities that are outside of your circle of close associations? There are parts of the world out there that require your participation. The world isn’t going to run itself.
What if, when people thought of you, images of something you’ve done and stood up for come to mind rather than what model of car you have? Half of us can’t be bothered to vote. When’s the last time you volunteered? Offered help? Even something as simple as making someone smile can make a difference.? I’ll let you in on a secret: The more you put into it, the more you get out of it.
As I dug deeper into the marketing operations, I found that they were targeting our kids and building up a ‘pester power’ for everything from toys up to vehicles. They corralled in psychologists to determine the best way to push the ‘consumer’ button, and the economy blossomed like a nuclear mushroom cloud. The effects were quite similar.
To make all the consumables, resources must be dug up from somewhere. To put those things together and sell so cheaply, the labor must be even cheaper. Their ‘cost-effective’ manufacturing is often environmentally frowned upon in ‘developed’ countries, but ‘developing’ countries are more than willing to take part in the corporate plunder. Oddly, this is also happening in Canada, and we’re ‘developed’.
While these practices take their toll on the environment, the effects ripple to consequences on our health. We have particulates in our air and water, and chemicals subtly destroying the life below our feet. When these end up on our bodies, either through direct exposure or in our food, the results are dismal. And that’s only from the produce.
Our meat and poultry live lives of misery to appease our palettes. Antibiotics have become a precautionary measure, becoming a part of the animal’s nutritious breakfast (lunch, and dinner.) They still get sick, and that spreads fast when you spend day-to-day shoulder-to-shoulder with your neighbour. The feed is literally garbage, and this practice extends to what we feed our pets. None is properly regulated. Our institutes have failed us.
All of these chemicals and drugs filter to our food, and there is no way to extract it before it sizzles on our grills. Add a side of chemically-drenched vegetables, smothered in chemical concoctions from a bottle. In between, we nibble on artificial colors, flavors and sweeteners that tax the body even further. What does this do to our minds? It’s not pretty.
There has been a movement towards limiting these chemical supplies in our food. I tried some of the improved formulas and they ruined my childhood. When I studied into where these amazing tastes came from, I gagged. Our minds may be saying strawberry, but the internal organs are saying WTF? Why would we have a problem with eating these items? It involves evolution. Our bodies were built up and nourished by natural foods, whereas these chemical additives began the invasion in the early 1900s, starting with refined sugar.
Coinciding with our chemical intake were rising disease statistics. Much of what sickens us comes from our body’s inability to properly synthesize what we eat. Some get stored, and some get excreted, but the whole time our body is confused by this alien entity.
When it gets stored in our bodies, it goes to the liver or fat cells, which itself should be harmless. All these chemicals have been proven safe in a human environment. The problems arise when these chemicals cross each other in the storage units. Chemicals have ways of reacting with each other, let alone that some metabolize into carcinogens when they first take a seat. From this, obesity and disease result.
We’ve been getting sicker from our food and medical miracles, aside from many other lifesaving technologies that have undoubtedly helped. Fortunately, another arm to this chemical culture has come to the rescue. For a price. For every illness, Big Pharma has a fix. They can control everything from our cholesterol to our thoughts. Have you ever wondered what got us to this place? Perhaps we’re taking better pre-emptive care of our vehicles than of our bodies. Why do we so devalue ourselves? Who feeds these standards into our minds?
A large part of the problem begins when those food chemicals scoot past the blood-brain barrier. That barrier’s in place to keep poison from entering our brain, yet our confused body has let some pass. As a worrying aside, other chemicals are out there wreaking havoc on our hormones, and they control almost all of the body’s processes. As for those renegade brain invaders, there are a whole slew of different chemical concoctions to soothe those mental ills. The overall understanding of how the brain operates is incomplete, but Big Pharma feels what they offer is…good enough? I questioned if they really wanted us to get well.
The financial reality told me no. To truly cure the patient is to put a bullet to the head of the consumer. If sales ended because the cure was no longer needed, the whole system would crash. So, what about the institutions that are supposed to be protecting us? These government-funded agencies are like beaver dams trying to stop a glacier.
They were put in place to stop the snake-oil salesmen. They successfully kept their reign on the drug industry. Then the profit motive stepped in. Soon there weren’t enough funds to oversee the thousands of chemicals produced each year. The tables soon turned, and funds were needed from the developers; a fee that soon became the agency’s budget. When you become reliant on your funders, you tend to let certain rules bend. All of this done to the appeasement of the almighty stock holders. Now we have puppet regulations, put together in cooperation with the industries. These rules are supposed to protect the public’s health and well-being, yet the profit motive conflicts with this ideology.
These same industries make billions of dollars by making us sick and then treating us for it. The only time the public becomes aware of a problem is when the media issues a recall. Food tampering, explosive motors, and food-borne bacteria make for painful headlines. Deadly drug side effects, even worse. Sometimes.
Before the public is acknowledged, the accused is obscured behind some public relations fluff, softening the blow to the industry. This fluff is then provided for free to the media, and they swallow it up and spit it back at the public in an either light-hearted or panic-inducing way. The number of deaths matter. Panic is really a big part of the media backbone.
Fear creates doubt, it perpetuates a false sense of urgency, it makes us tuck our heads in our shells, it focuses our hopes on the storm blowing over. There is no plan on what to do after the storm passes. Fear prevents us from taking part in the real world, as our personal hopes for our world are constantly placed in jeopardy and require our constant surveillance. Fear prevents us from stepping beyond our self-contained world, from reaching out and giving what we have as gifts. Rather, we take and hoard our possessions, ‘the meaning of me’, and cage it up in case someone comes and takes it. Call it another symptom of consumerism, I call it paranoid narcissism.
Sorry, that’s getting bitter. What I’m getting at is that this isn’t us. This isn’t the behaviour of a superior civilization. I started off talking about saving the world and climate change. Somehow I’ve gone into the psychological effects of commercialism. How to reconcile this? To start, climate change is the resulting accumulation of each and every one of our actions, and there are seven-plus billion of us inhabiting this planet.
We are wasteful. A light left on by one is hardly considered a waste, but when one percent of seven billion do this, that’s still 70 million lights left burning. And how likely is it that only one percent has this habit? Granted, not all seven billion have electricity and that’s not a good thing either. How grateful should we be for this electric culture we’re in? Sadly, it is nothing more than background noise; a part of modern life. These engrained habits, this loss of wonder, has left us in a state of hyperstimulated burnout. It’s no wonder so many of us flock to the flatscreen. We need the distraction.
I guess what I’m saying is that it’s not your fault. The food’s been playing tricks on your brain, the drugs to treat that are adding icing to the glazed problem. And the media that we’ve been depending on is in cahoots with the industries that are poisoning us. It’s a tough prison to break free from. You may notice I didn’t speak about politics. I hoped to keep this brief.
So how do I save a world in such dire straits? For one, I stay open to chance meetings out in the real world. I went out and started a group called Community Minds. It didn’t accomplish much, but I haven’t counted it out. Everything’s a process for me.
That’s the second part: Always be open to whatever’s presented to you. Within limits, of course. I’m not talking about anything extreme, but of those moments that peak your curiousity. If your first thought is, I haven’t don’t that before, then try it. On the other end of the spectrum, when you’re worried about something that might be, ask yourself: Is there anything I can do about it right now? If yes, do something. If no, drop it for the time. Don’t waste your energy.
I suppose if I wanted to save the world, I’d would get everyone to eat better. Take back your health. Treat your body with the same reverence you do your car engine. You don’t wait for it to break down before taking it in to the garage. We get tune-ups and oil changes. Our bodies are no different. Clear out the toxins, go on a fast food fast. Drop processed foods from your menu and see if it makes a difference. I’m not saying go cold turkey, because I sure didn’t. But I don’t eat junk food like I used to and I feel great.
So turn off the computer, go outside and find someone to have a conversation with. Help mow someone’s lawn, move furniture. Be a Boy (or Girl) Scout. Eat right. Read good books. Gaze at nature’s beauty. Regain a sense of wonder and the bling will lose its appeal. Life is too short to worry about the future or fret about the past when there’s so much change going on around you. Expose your spirit through the vehicle you’re given, connect with others and build that network of change. Perhaps someday it will intersect with mine.